SALES AND MARKETING OFFICER

Position: SALES AND MARKETING OFFICER

Organization: K-View Boutique Hotel

K-View Boutique Hotel is looking for a Sales and Marketing Officer to oversee all marketing-related activities, business development, revenue maximization, and client retention among other things.

The Sales & Marketing Officer will be primarily responsible for executing the sales strategy of the hotel with the ultimate objective of maximizing revenues across all revenue-generating outlets to include bedrooms, meetings and events, food and beverage, and leisure activities.

Key Duties & Responsibilities

• Devise and implement the overall sales and marketing plan for the hotel and actively monitor its progress in terms of achieving KPI’s, budgets, and revenues.

• Liaise with the General Manager in adopting price strategies across the hotel.

• Build on and develop relationships with our current clients.

• Analyse current markets and identify new markets and potential clients.

• Tour series contracting.

• Organise and conduct site inspections and familiarization trips in conjunction with the hotel team.

• Manage the number and performance of third-party and promotional websites and liaise with providers in ensuring optimisation of the hotel’s online position.

• Proactively monitor the hotel’s profile on the various social media platforms and ensure appropriate responses are posted in a timely fashion.

• Liaise with our Digital Team in managing the content of the hotel’s website.

• Develop and agree departmental sales plans and communicate them clearly to all parties.

• Manage all promotional collateral from copyright through to design and print and ensure that it is in line with the hotel’s branding policy.

• Ensure in-house promotional material is current, effective, and supports any new sales and marketing promotions.

• Where necessary, devise adverts for the promotion of the Food & Beverage departments in the local market.

• Manage the guest database and ensure that clients’ details are accurate and up to date.

• Ensure that all client correspondence is tracked and recorded, including quotations and contracts.

• Represent the hotel at consumer trade fairs, mall promotions, and tourism events both at local and national levels.

• Organise on- and off-site client entertainment.

• Always maintain the highest standards of professional conduct when dealing with clients and guests.

• Submit weekly Sales & Marketing activity reports to the General Manager and Directors.

• Lead and develop your Sales & Marketing team by proactively coaching and mentoring team members.

• Conduct weekly snapshot meetings with your team and update on activities/sales to date and plans for the weeks ahead.

• Monitor the progress of your sales team through weekly activity reports.

• Encourage positive working relations with all departments by regular communications and feedback.

Experience and Qualification

• At least 3 to 5 years’ experience of a similar role within the hospitality industry.

• Holder of a diploma or degree in marketing or any related field. Those with experience in hospitality will have an added advantage.

• Commercially focused, can analyse market data, and be results driven.

• Articulate, confident communicator at all levels both with colleagues and clients.

• Strong understanding of digital marketing including web analytics, metrics, and tools.

• Ambitious, creative, and the ability to influence decisions.

• High level of customer focus and understanding.

Application Details

Those meeting the requirements should send their applications together with their Curriculum Vitae and copies of certificates to:

Send to: reservations@kviewboutiquehotel.com

Only copy: k.viewboutiquehotel@gmail.com

Address your application to.
The General Manager
K-View Boutique Hotel
P.O Box 501
Mzuzu
Closing date: 05th November 2025